TV COMMERCIAL AND SOCIAL

It’s Closer Than You Think

  • CREATIVE

  • PRODUCTION

  • POST

Drawing creative inspiration from the narrative work of Canadian filmmaker Goh Iromoto, this piece seeks to blend cinematic beauty with documentary authenticity.

Client:

Community First Foundation/Backpack Buddies

Title:

“It’s Closer Than You Think”

Description:

Inspired by the organization’s message that “hunger lives in your neighbourhood”, the concept follows two children—one from a food-secure household, the other from a food-insecure home—through parallel morning routines and their day at school. The narrative culminates in the quiet revelation that these children are, in fact, neighbours.

Output:

2.5 min narrative advertisement for socials/web

2 x 30 sec broadcast commercial

2 x 15 sec broadcast commercial