TV COMMERCIAL AND SOCIAL

It’s Closer Than You Think

Drawing creative inspiration from the narrative work of Canadian filmmaker Goh Iromoto, this piece seeks to blend cinematic beauty with documentary authenticity.

Client:

Community First Foundation/Backpack Buddies

Title:

“It’s Closer Than You Think”

Description:

Inspired by the organization’s message that “hunger lives in your neighbourhood”, the concept follows two children—one from a food-secure household, the other from a food-insecure home—through parallel morning routines and their day at school. The narrative culminates in the quiet revelation that these children are, in fact, neighbours.

Output:

2.5 min narrative advertisement for socials/web

1 x 30 sec broadcast commercial

1 x 15 sec broadcast commercial